Defining ownership and ‘swim lanes’ is an easy first step in coordinating the efforts of and align the communications and government affairs teams.
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Whether Republican or Democrat, if you’re active in the Washington, D.C. policy community you may have the same favorite media brands as your counterparts across the aisle.
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Answer these six questions to set yourself up for greater success as you transition into your new government affairs leadership role.
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Data visuals work well on social media, so why don’t more organizations use them in advocacy communications?
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Need a boost to your email engagement? Try a video newsletter to increase awareness of top issues and the actions your organization is taking to address them.
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If you’re looking to ride the coattails of a viral story, use this methodology for determining your ‘go/no-go’ criteria.
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You can capitalize on viral stories to extend the reach of your advocacy message, and there are tools and tactics that can help.
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Super advocates do three things: they show up, they are visible and they are prepared.
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How do influencers inside the Beltway consume media? Which social media platforms are best to use? Our research provides some clues.
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