A recurring challenge for grassroots professionals is keeping their advocates participating in their home district. Here are 3 areas to focus on.
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Category: Advocacy
Discussions and tools to make the craft of advocacy easier and more effective.
Newsjacking #2: How to decide to capitalize on a viral story
If you’re looking to ride the coattails of a viral story, use this methodology for determining your ‘go/no-go’ criteria.
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Newsjacking #1: Discover viral stories to capitalize on
You can capitalize on viral stories to extend the reach of your advocacy message, and there are tools and tactics that can help.
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The anatomy of a ‘super advocate’
Super advocates do three things: they show up, they are visible and they are prepared.
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What role can associations play in “post-truth” America?
Capitol Hill staff, federal executives, and private sector professionals are turning to associations, think tanks, and non-profits for policy information.
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