A recurring challenge for grassroots professionals is keeping their advocates participating in their home district. Here are 3 areas to focus on.
Continue reading »
Ten questions to help you reframe policy research into content that plays well across social media.
Continue reading »
Defining ownership and ‘swim lanes’ is an easy first step in coordinating the efforts of the communications and government affairs teams.
Continue reading »
Whether Republican or Democrat, if you’re active in the Washington, D.C. policy community you may have the same favorite media brands as your counterparts across the aisle.
Continue reading »
Answer these six questions to set yourself up for greater success as you transition into your new government affairs leadership role.
Continue reading »
Data visuals work well on social media, so why don’t more organizations use them in advocacy communications?
Continue reading »
Need a boost to your email engagement? Try a video newsletter to increase awareness of top issues and the actions your organization is taking to address them.
Continue reading »
If you’re looking to ride the coattails of a viral story, use this methodology for determining your ‘go/no-go’ criteria.
Continue reading »
You can capitalize on viral stories to extend the reach of your advocacy message, and there are tools and tactics that can help.
Continue reading »
